Environmentalists in Brazil are urging the country’s residents to urinate in the shower while washing themselves, to help conserve water and save the rainforest. Television ads being aired in the country claim that by doing so, the nation could save over 1,000 gallons of water per household each year.
SOS Mata Atlantica ran the ad campaign in an attempt to use comedy to get people to reduce the amount of water they use. “[The ad is] a way to be playful about a serious subject,” said Adriana Kfouri, a spokesperson for Atlantica.
The animated ad narrated by children shows people, including a trapeze artist, an alien and dancers, all taking a shower while at the same time, urinating in it. The ending of the ad then states, “Pee in the shower! Save the Atlantic rainforest!”
Ken Livingstone, former mayor of London, England, proposed a similar campaign in 2006. He said urine should be classified as a “green waste” and that “there is no earthly reason that you need to flush the loo if you have merely urinated. That’s a huge saving of water.”
I’m pretty sure we’ve all heard the expression “Go Green” by now, well it looks like the Brazilians are taking it too a new level. A new ad campaign by SOS Atlantica is urging residents to conserve water and save the rain forests by peeing in the shower. And to think all these years I have been saving the environment, and of course the Atlantic rain forests, All the while never realizing I was such a pioneer of conservation. So you’re welcome Brazil.
This is what makes America truly great though; we Americans have been peeing in the shower for years, of course in an effort to save the planet, and never did we need a fancy cartoon to get us motivated. All we needed was running water, an ipod dock, and a drain. Shower pissers of the world rejoice; today you have received the credit that has been so long overdue..
